ZeoSAES™ Whipped
5X6001
Redefine the boundaries of textures and colors
Provides a weightless texture and whipped finish for a seamless application and soft comfortable stay throughout the entire day. It also guarantees an increased color payoff, satin finish and mousse-like texture.
ZeoSAES™ Whipped is the ideal ingredient to reduce or substitute TiO2, leveraging its whitening properties.
INCI
- Zeolite
DEFINITION
- Engineered Zeolite
CHARACTERISTICS
- Fine powder Non-Nano
- X90 volume distribution: <30 μm
- Cumulative particle numberdistribution >0.1 μm: >99.99%
Benefits
Ideal to reduce or substitute TiO2
ZeoSAES™ Whipped is the ideal ingredient to reduce or substitute TiO2 thanks to its high powder whiteness: 88,27 vs 85,79 for the commercial TiO2 bench.
No size and shape modification due to oil absorption
+10%
Color payoff
Compared to bench formulation with TiO2.
SAES internal method through UV-Vis spectrometer.
+80%*
stated an
Enhanced whipped sensation
In pairwise comparison with bench formulation (w/out ZeoSAES™).
*SAES internal panel of 20 women (25 – 55 years old).
up to
+8%
Color payoff
In pairwise comparison with bench formulation (w/out ZeoSAES™).
SAES internal method through UV-Vis spectrometer
4x
More viscosity
In pairwise comparison with bench formulation (w/out ZeoSAES™).
SAES internal method through Rheometer.